Are you guilty of judging an online business on the basis of how its website looks? Well, I am. And so are many other people.
In today’s digital world, a website has become the face of online businesses. Outdated, dull, and clichéd websites are usually unable to grab customers’ attention. Modern shoppers now want modern websites that have innovative designs, user-friendly interfaces, and technically advanced features.
All in all, to make sure that your conversion rate only increases with time, you need to keep your website game on the top. You have to ensure that your website looks updated and fresh so that your customers get the best experience visiting your website.
If there is one tool that has totally transformed the technological landscape, it is artificial intelligence. Almost every field of technology is continually revolutionizing due to AI, and web design is no different.
Read on to know how artificial intelligence will further shape the future of web design.
AI and Web Design – What’s the connection?
By now, you must know what artificial intelligence is and how it is influencing our day-to-day activities. To give you a recap, artificial intelligence, or AI, is a field of computer science that enables machines and computers to perform human functions. It is a program created by developers that learn and modify according to its experiences. The artificial intelligence program applies its experiences to new inputs.
Artificial intelligence has transformed the outlook and workings of almost everything. The same applies to web design. AI web design is a kind of artificial intelligence that utilizes machine learning to implement design principles, identify trends, and create a personalized web design. This provision of personalized web design is not possible without the use of artificial intelligence.
Previously, conventional web design was created by an individual designer or a team of multiple designers. They used coding, preset templates, and various other approaches to create unique and catchy web designs for their customers.
Now, AI applies a much smarter and efficient approach to web design. It has become even more intelligent than before. AI can now even compete with designers in terms of uniqueness, originality, innovation, and personalization. Moreover, it can also analyze data from the existing web pages to create incredible personalized web designs.
All in all, artificial intelligence is a powerful tool to reduce the exhausting and repetitive manual tasks that used to come with web designing. Moreover, it is more cost-effective and growth-oriented for your business.
Use Cases of Artificial Intelligence in Web Designing
Will artificial intelligence replace web designers in the future? Well, that is a question that many people are asking today, and the answer to this burning question is ‘No.’ Artificial intelligence for web design is not going to be the end an era for designers. In fact, AI will be working as a tool to make the process of web designing a lot more efficient and easier.
Nevertheless, AI is going to play a huge role in web design in the upcoming years, which is why all designers should learn how to work with it in the best way possible.
Here is how different AI tools are expected to influence web designing in the near future:
- Artificial Design Intelligence (ADI) will grow
Artificial Design Intelligence (ADI) can be defined as the technology that makes websites on its own, with human intervention only at the beginning. At the initial stages of web designing, humans only need to frame the context and desired output through a set of input parameters. The ADI then uses this knowledge to design the website independently.
Recently, ADI has been successfully bridging the gap between human cognition and machine automation in order to create more intuitive interfaces and better user experiences. When it comes to web design, ADI has great potential to understand creative rules and apply them independently.
ADI works by using machine learning to analyze existing data sets. Once the data set is available, the AI applies it to the given human inputs and context to create a unique web design.
Although ADI and machine learning will not take over the creative process of web design now, it is still likely to grow exponentially. AI will continue to be more beneficial as an augmented intelligence that can be utilized by designers to boost customer outcomes and create better UX.
- Speedy and Reliable Searches with Voice-Based Interactions
Voice-enabled searches have constantly been advancing for the last few years and will continue to do so in the future.
A survey by PWC states that 65% of people between the ages of 25-49 uses voice search technology on a daily basis. Another study shows that 51% of the users prefer to use voice search for finding a local business near them.
These numbers show that the demand for voice searches will increase even more in the coming years, which is why businesses should start adopting it as soon as possible. This is where AI plays a crucial role as it offers clear and consistent communication between the website and the customer through voice recognition systems.
Hence, we will see an increase in the use of AI-powered voice-based searches on websites.
- Web Designs will be more Customer-Centric with AI
In this age of digitalization, user experience is one of the most critical factors in making any website successful. That’s the reason why creating a customer-centric web design have become absolutely essential.
With AI, website owners are now able to create a lot more customer-friendly web designs to ensure a better user experience for them. AI identifies your customer needs and provides insights into the kind of website your customers expect.
AI improves UX by giving more useful and engaging content to the users. Some of the top ways companies are currently using AI for better UX include personalized ads, complex data analysis, emotion AI, automation, and chatbots. All these tools provide customers with personalized experiences, which ultimately improve the user experience.
- Conversational Interfaces to enhance customer interaction
In today’s competitive world, where there are so many options available to the customers, web designers only have 50 milliseconds to impress the visitors. So, designers have to make sure that their web design is able to do that in order to make the business grow. Artificial intelligence tools for web design can help you with that.
Customers now want their online experience to be more user-centric and interactive. They want quick and accurate responses. If they are unable to get all that, they do not hesitate to click on that ‘Close’ button. AI brings conversational user interfaces (CUIs) that will help you enhance the user experience even more in the future.
A CUI is a user interface that utilizes natural language processing (NLP) and natural language understanding (NLU) to connect with people and help them with real-life communication experiences. These CUIs will continue to develop and will move one step further in the next couple years.
Two of the most common CUIs that are most popular for web design include:
1. Chatbots
AI-powered chatbots can converse like human agents to engage site visitors in various ways. They will greet the users when they visit your site, help them with queries, and even assist them with their shopping.
- AI-enabled chatbots will help online businesses save $8million worth in business costs in 2022.
- By 2023, 2.3 million hours of business and consumers will be saved with the help of chatbots.
- By 2024, the overall size of the chatbots market will reach up to $1.3 million, as reported by Global Market Insights.
2. Vice Recognition Systems
Another amazing AI-enabled CUI that will form a huge part of web design is the voice recognition system. This system will communicate with your site visitors through voice.
It is estimated that in 2022, these technologies will be a part of 70 percent of portals so that users can get the information they need as quickly as possible. It is also predicted that AI-powered bots will also be used for organizing payments in the near future.
What will be the outcome of AI in Web Design?
- Better overall user experience (UX)
Currently, artificial intelligence controls various key aspects of web design and contributes a lot in improving user experience, or UX. This will grow even more in the upcoming years.
The latest advances and innovations in artificial intelligence for web design allow designers to make their interface a lot more meaningful and richer for their customers. With AI, designers can now create a front that is a lot more engaging, accessible, and responsive. In a nutshell, more human.
As of now, AI has successfully changed the face of modern web design, and is going to only move forward with the time passing by. The advanced AI algorithms and complex machine learning procedures will develop even more to bridge the remaining gap between human understanding and machine automation.
- Optimized user interface (UI)
Like UX, deep learning and artificial intelligence tools also help optimize the user interface or UI of your website. These tools are capable of taking the web design decisions entirely on their own without any human interference.
The mechanism behind this is that it trains the program so that it understands the web designing principles. AI also allows it to observe and extract data from the existing web pages of your website. By combining these two processes, AI can replicate independent thoughts and create functional and appealing web designs autonomously.
AI keeps learning and adapting to the ever-changing user needs. Moreover, you can include various AI-powered tools into your website so that the interface becomes far more user-friendly and smoother.
- AI to influence purchase decisions
There are various AI-powered product recommendation and optimization tools. These solutions use social proof and data to affect the purchase decisions of online customers.
These AI-based tools offer suggestions to the customers as soon as they communicate with the website. Customers get access to considerable insights based on their internet searches. There are tools that can track customer store history, their previously bought items, and related searches to recommend more shopping items suitable for them.
To understand it a little better, let’s look at the example of Netflix. We are all guilty of binge-watching shows on this leading online media-services provider. How many times have you seen suggestions of shows that are similar to the one you just finished watching? In fact, 80% of Netflix streaming is a result of AI recommendations.
That is precisely what these AI tools do. They make recommendations to you based on your previous interaction with the website to influence your purchase decision. These tools are predicted to come even more into play in the following years.
- AI as a web design diagnostic tool
The primary goal of using artificial intelligence for web design is to optimize the user experience and functionality of a website. However, it also provides many more advantages. AI is forecasted to work as a precision diagnostic tool for websites.
The quality of your web design has become a key determinant in the success of your online presence. This measure of quality is only going to increase in the next year as more and more people are continually switching to online shopping platforms. With this new age of modern web design, swiftly changing trends, and advanced standards of search engines, you need to up your website game. And artificial intelligence is going to help you with that.
AI-based analytics solutions allow you to access the quality of your designs, see how they perform in real-time, and get a hold of valuable insights on how to improve them. With AI-powered diagnostic tools, you can effectively remove the need for testing.
Takeaway
All the prevailing statistics and numbers indicate that the role of artificial intelligence in web design is growing more and more important every passing day. With the growing automation requirements, complex computing resources, and the advanced number of AI tools, an increase in AI implementation is certain.
Even though artificial intelligence in web designing may still be in its infancy, it is only expected to grow in the years beyond. From all the above trends and applications, it can be easily concluded that AI technology is gradually revolutionizing the process of web designing, and people are quite satisfied and content with its outcome.
The technology of artificial intelligence can provide everything that designers and users want from a website. Be it easier website building, better functionality, or user-friendly websites – artificial intelligence can deliver it all when implemented for web design.
