Traditional marketing strategies do not work for most businesses of today. You should be tech-savvy to run the show efficiently and successfully. But for that to happen, it’s essential that you update your eCommerce business with the current digital marketing strategies. One of them is the 360-degree approach.
But what is it, and how can it help your eCommerce business? This article talks about the modern 360-degree marketing approach and learns how your business can benefit from it.
What is the 360° Marketing Campaign?
The 360° marketing strategy is a type of holistic marketing campaign that aims to spread across different platforms through different brand elements but caters to a central idea.
In short, when a brand uses a marketing strategy that covers product packaging, online platforms, TV, billboards, and other traditional media, all those campaigns are connected together through a central advertising element. It’s widely known as a 360° marketing campaign.
The 360° view is composed of collecting customers’ data that ranges from contact details to their social media and purchasing behavior. That’s the ideal way to learn your customers inside and out.
Imagine if you have all that relevant data in your hands. That means you can effortlessly roll out a plan in the most calculative manner. On top of that, you can use the 360-degree marketing approach across different media channels, from content and social.
When is the Best Time to Use a 360° Marketing Strategy?
You can use a 360° marketing approach in various business conditions. The most common use cases are the following:
1. Promote a new product or service
Did you know that product launches are the best time to use 360° campaign-based marketing? That’s because they divert all the consumer’s attention to the new product or service.
2. Establish your business’s brand image
Do you recently launch your brand into the market? It’s highly efficient to employ a single marketing element in all of your campaigns. That’s where the 360° marketing approach comes in.
3. Prioritize your campaigns
A brand is obliged to provide a marketing campaign for specific events or during holiday seasons. In such scenarios, that campaign takes priority over other campaigns. This is where you can incorporate the 360° approach.
4. Rebrand your strategy
Does your brand like to present a new image to your target marketing? A 360° campaign will help you turn over a new leaf in your consumer psyche.
5. Restore less-performing products
There are instances when a product underperforms due to poor marketing. A 360-degree marketing campaign could help you bring that product back on track and increase sales.
How to Integrate 360° Marketing Strategy in Your Campaign?
There’s so much content available out there, and there’s no best practice. It all depends on you, your brand, and the market. Below are a few tips you can apply to your business to develop a fool-proof marketing plan.
1. Content
Content is king, and creativity is queen. These two couldn’t be reiterated more. That being said, content with a strong focus on SEO has the potential to produce leads and give you more business.
Further, content in the form of social media content and blogs help users to learn more about your brand, your brand positioning, and your promise.
2. Brand-to-brand collaboration
Partnering with brands that are relevant to your niche or industry or can improve your brand’s overall functionality can be successful. Cross branding can also be mutually helpful for both brands and can leverage one another’s consumer base to promote and sell their products or services.
3. Sales and events opportunities
You can show up at trade fairs, exhibitions, and expos relevant to your industry or niche, locally or internationally. That is considered a high monetary investment but also provides decent returns in the long term.
Also, the presence of your brand at big-scale events can certainly build your network and provide you with more visibility.
4. Social media
There’s no doubt that social media is the new marketing mantra. It’s vital that you keep having a conversation about your product and brand with your target consumers to obtain insights into your brand’s performance and perception. You can do that through likes and follows on your content as well as consumer testimonials.
Hence, engaging and connecting with your users through different social media platforms like YouTube, Instagram, Facebook, and others through video, creative, and textual content is critical and should be incorporated into your 360° degree marketing mix.
5. Public relations
There’s no shortage of PR channels to make your products or services and brand known. Take time to explore TV channels, guest blogs, influencer marketing, celebrity marketing, and more who can try your product, talk about it and impact consumers to buy it.
6. Grassroots marketing
360° marketing also considers traditional marketing strategies. Therefore, making your marketing team go door-to-door, engaging, and getting feedback is crucial. Handing out business cards, pamphlets, and more should all go into the traditional marketing mix.
Keep in mind that grassroots marketing is personable and has a more powerful influence on potential clients or consumers.
7. Website
Ultimately, a website is the identity and face of your brand to a significant extent. A great-looking website along with cripes content and latest features is certain to make a great impression on your users.
On top of that, users will perceive you as tech-savvy and a brand that’s interested in engaging with your audience.
Final Thoughts
One of the best things about the 360° marketing approach is that you can target individual customers on various platforms to improve your brand’s recognition, consumer loyalty, and conversion rates. You can also utilize a few or all the above tips mentioned above to market your business.
Remember that marketing these days involves more than simply bombarding advertisements through a broad spectrum of channels. Instead, digital marketing channels are closely related to each other. Further, data are the foundation of each informed choice, offering you better opportunities for success in accomplishing your business goals.
Be it social media, PR, website, or traditional advertising, marketers can use every medium to get out there and communicate with consumers. Visit https://evestar.com to find out more.
