The use of video in marketing has exploded over the past few years, and this trend isn’t going away any time soon. In fact, data from Wyzowl shows that 85% of companies use some sort of video assets in their marketing campaigns and that 87% of those that do have seen an increase in site traffic from these channels. However, video marketing does have a high barrier to entry and it can be difficult for small business owners to know where to start.
To learn about how to launch a video marketing campaign for beginner’s, take a look at the infographic from RentSpree below. It covers topics like the best types of videos to create, including:
- Testimonials - Clips of customers talking about their good experience with your brand which you can share on your website “About” or “Case Studies” pages
- Expert Interviews - Longer-form videos where you have a conversation with another expert in the field to demonstrate your knowledge and expertise
- Live Streams - Most useful for events where you can post a live video for your audience on social media to follow along
- Product Demonstrations - One of the most straightforward video formats, these are used to show off what it’s like to use your product or service. Think of unboxing or gameplay videos
- Personal Advice - These types of videos allow you to speak directly to your audience to address their FAQ’s. For example, a makeup brand could publish a video talking about their recommended skincare routine or a real estate agent could talk about current market trends and where they’d recommend investing
The piece also covers a pros and cons breakdown between hiring a professional video crew or taking a DIY approach, the places you should be sharing your marketing videos online, and extra tips for making sure the process goes smoothly. Some tips include:
- Include CTA’s - By gating your long-form content, you can capture valuable leads
- Optimize for YouTube - Just like optimizing your site for Google search, you should be optimizing your YouTube descriptions to be easily found on this video search engine
- Sell the Lifestyle - People make buying decisions with their heads and their hearts. Appeal to your viewers on an emotional level for stronger interest
Lighting is Everything - Even if you decide to make your marketing videos on your own, be sure to invest in a solid lighting setup. Nothing makes a video like more low-quality than bad lighting.
Check out the rest of the tips and advice:
