When you own a website, it becomes obvious that you run a kind of business. And when there is an online face of a business, one definitely tries to expand that business in multiple dimensions.
Embedding social feed on a website is one of the trending methods used to raise user-engagement and so the business sales. Though there are some methods to embed social feed on to a website that we’ll be discussing below.
As far as a business is concerned, there are basically the following few methods to raise its ROI as:
- Using a social media aggregation tool
- Embedding a social feed on a website
- Converting a social network into a widget, etc.
Coming back to the ways to embed a social media feed on a website. We’ll start with the best and then proceed towards the very basics followed by the traditional methods for embedding.
The ways are described below:
- Embed from the social media network itself.
- Embed through social media aggregation tool.
- Plugins
- Capture/Record and attach.
4 Amazing Ways to Embed Social Media Feed on Website
1. Embed through social media aggregation tool
Social media aggregation tools are the smartest part of digital marketing nowadays.
Once you get a social media aggregation tool, you can embed not only one but multiple social media feeds from different social media networks in one attempt.
Even the process got simpler by the time we have got advanced planning and management tools like Taggbox, where embedding becomes the easiest game to play.
Here, you can fetch the user-generated content from your desired network, specific account or hashtag in it, and have a personalized social media feed ready.
After getting the moderation done, it can be embedded on a website just through copying and pasting the code.
Social media aggregation tools also allow personalizing the social media feed so as to design it according to your website’s interface and make it look attractive.
It is one of the most efficient ways to embed a social feed on a website if it is concerned with business and its ROI.
Moving ahead to the next, let us consider a situation first to understand better. Assume a situation, in which we get the fruit from a tree without an external means of help, then it must be stated as the most basic method to get the fruit. Like the tree, itself is allowing you to take the fruit.
Once you take or require any kind of external help, that would be called another method to get the fruit but not the easiest one.
2. Embedding from the social media network itself
It is the most basic method of embedding, where the social media networks allow to embed the social media feed on a website from itself.
Just a click away here, you can find the embed option at the post itself. In which, there might be a few customizing options, to make that embedded post look attractive.
Instagram, Facebook, Twitter and so on, are those networks, that allow embedding their content on a website by their own embed option.
Moreover, Like Instagram and facebook allow to embed only a post at once, but not the complete feed.
Facebook is pretty wide for embedding especially as it allows several ways to withing itself by offering us several technical flexibilities.
Twitter, on the other hand, offers in the same way but allows to edit the post with smarter options like hiding the comment/retweets and editing the text.
Ultimately, one can embed the user-generated content through social media network itself and does not need to depend on any other means. The only limitation through this would be that of getting only one post to embed at once, not the complete feed.
3. Embed Plugin
‘Plugin’, in the case of embedding, has two faces. One says it is one of the fastest methods to embed anything on a website irrespective of any visual content.
While the other says it is sort of limited and unique for every platform, thus cannot be used everywhere.
You might have heard of Wordpress Plugins. Similarly, all the plugins are already structured code that is required to be set on your website.
Being one of the shortest ways to embed, it has a bigger limitation on the other side of its face.
One can not set the Wordpress plugin into a non-WordPress website.
4. Capture/Record and attach
Custom post embedding is an option that all the website owners irrespective of any platform their website is build up in, can use.
Rather than fitting code and hustling up for image size and compatibility issues, one can also capture a screenshot of a visual and attach it in an even simpler way.
In the case of video, there are multiple screen recording apps we have in stores.
Therefore, capture/record and attach is the best option to embed a social feed on a website without getting puzzled in between a longer path.
Benefits of Embedding a Social Media Feed
As far as a business is concerned, embedding social feed on a website benefits the brand in many ways.
- A social feed is full of user-generated content. Thus, reducing the expenses for content creation.
- Also, it enhances the user engagement of a website with the help of user-generated content.
- An increased user-engagement rate explicitly gives a hike to the rate of conversions.
- Having user-generated content in the form of an embedded social feed develops a belief in customers seeing others having the same product using and happy with it.
Having a social feed embedded on your website is a far better marketing method than investing in artificial content creation. It helps in reducing the marketing efforts, enhancing the publicity of the brand and so the brand’s credibility.
