As a business, you need to think about various strategies to improve the conversion rate. But what is the most efficient way to do it? While there are many approaches you can take, you should always focus on the ones that show the most success. That is why we want to discuss the surprising factors that affect your conversion rate.
Here is our pick of the best approaches to help you scale and grow your business. Here is everything you need to know to increase the conversion rate.
The design of your website
A well-designed website directly affects usability and functionality. The goal is to create a user-friendly experience that will ultimately convert visitors into loyal customers. Even though web design encompasses many elements, there are some basic things you always want to make right.
First of all, you want a clean and presentable website. It should follow a recognizable pattern so visitors can relate to it quickly. Next, it needs simple yet effective navigation. And finally, you want to clearly display products and services.
Your website must not only look clear and simple, but it must also provide a smooth customer experience.
These three factors significantly affect the conversion rate. That is why it is crucial to consider your web design and how it reflects on your visitors and customers. A bad web design can negatively affect your audience and lower the conversion rate.
Call-to-Action button
The CTA button is one of the most critical elements that affect the conversion rate. It calls the users to take a specific action and become customers. Whether its goal is to invite the users to purchase a product, fill out a form, leave their contact information, or anything in between, the CTA button should always stand out. It should be prominent, clear, and easy to understand.
To create a CTA button that will increase conversions and drive sales, you need to think about a couple of things:
- Placement – Poor placement of the button will decrease its efficiency. It should always be visible, where the users can clearly see it.
- Type of language – The text on the CTA button must be clear, call to a specific action, and create some urgency. "Buy Now" or "Sign Up" are perfect examples of the language you want to use. Avoid using non-actionable, non-specific, and non-urgent language.
- Contrast – The lack of contrast between the CTA button and the other elements on the page may make the button "invisible". Remember, the button should stand out from other parts of the page. Always use contrasting colors to accentuate it.
- The number of buttons – As a general rule, you should never have more than two CTA buttons on one page. Too many buttons will reduce the efficiency of each one, and it may feel spammy to the user. If you place just a single CTA button, it will hold more value.
Optimize your website for mobile
Virtually everyone that has a mobile use it for browsing the internet, even more often than using a PC. Furthermore, mobile optimization is one of the leading SEO elements today. Users are more likely to skip a website if it's not optimized for mobile devices. If you fail to do this step, it will decrease your conversion rate and increase the bounce rate and customer churn.
Mobile optimization is simple, but it provides a lot of value for your clients and your business.
The quality of your products and services
Just having a product that brings value to your customers is not enough. It must also be better than what the competitors are offering. It is no secret that the quality of the product can make or break your conversion rate.
To improve the overall quality of your products, you need to understand what your customers want. Next, research your competitors and see how they are providing quality. Finally, find a way not to copy what they do but to do it better. That approach will help your business to stand out in the market and create reliable connections with the customers.
Build customer trust
We already mentioned how you could use the quality of your products to build trust with your customers. This is a necessary step because no one will convert to a paying customer if they do not trust your business.
The best way to build trust is to:
- Provide transparent information about your business and products.
- Build an excellent customer support team.
- Offer refunds to unsatisfied customers.
By doing these three steps, you are building a solid foundation for your business. People are more likely to work with companies that clearly know their offers and how they do business.
Use social proof
Another way to build trust, increase the conversion rate, and improve user engagement is to use social proof. Customer reviews, testimonials, and product ratings are all factors that affect your conversion rate.
Building trust through a social proof is an excellent strategy.
First, you need to allow your clients to leave comments and rate your products and services. Second, make all submissions public, and allow future users to see customer reviews. Finally, always reply to your clients, especially if they leave a negative comment. You should do your best to fix the problem as quickly as possible.
Adjust the price of your products
The price of your products will directly impact the conversion rate. Even if you have the best product in the world, no one will buy it if they cannot afford it. Also, if you do not value your product enough, the company will lose money in the long run. That is why it is necessary to find the sweet spot that will allow you to make a profit while not ripping off your clients.
It is necessary to do market research and test different prices to see how customers react. That is the only way to understand the true value of your product.
These are the most important factors that affect your conversion rate
And there you have it. As long as you pay attention to these factors that affect your conversion rate, you have nothing to worry about. It takes some time and effort to make it right, but these approaches definitely pay off in the long run. Focus on your customers and their needs; they will return the favor by staying loyal!
