You might have planned and executed many social media marketing campaigns. You may still be running one right now.
But the real question is — is your campaign effective?
Are you getting the desired results from your campaigns?
Measuring the results of your social campaigns can be difficult. And you can’t improve what you can’t measure.
Let’s take a look at three steps that can help you track your campaign’s performance and optimize it for an improved ROI.
1. Identify What to Start With
While it’s necessary to build your social presence, knowing where to start can make all the difference. For this, you need to prioritize your goals, and choose your channels and craft your strategy accordingly. Make sure your efforts contribute to your goals.
You should chalk out your buyer personas. One of the most common mistakes marketers make is to try to impress everyone. You should remember that your goal is not to build a huge following, but to reach out to the right people.
You can use analytical tools to get insights about your target audience - their likes, dislikes, interests, pain points, and preferred social channels. Then, tailor your content to cater to their demands.
2. Create Relevant and Engaging Content
Creating engaging content isn’t always difficult or expensive. Most of the time, it’s all about being creative, unique, and relevant.
No matter what your strategy is, try to experiment with different forms of content.
Visual content has taken the online world by a storm. Podcasts are also gradually gaining limelight. Give your audience a dose of various kinds of content and find out what they resonate with more.
If you are not confident about creating engaging content, you can leverage influencer marketing. You can have influencers create sponsored posts, write detailed reviews, attend company events, and/or take over your social media accounts.
3. Monitor Your Performance
While setting your goals, associate each one of them with relevant key performance indicators (KPIs).
These KPIs will help you track important metrics relevant to your goals such as the growth of your social media following, engagement rate, brand sentiment, overall traffic, and more.
Final Thoughts
A good social media campaign is the work of strategic planning, creation, execution, and a whole lot of reconstruction.
If you want to streamline your social media marketing efforts, check out this list of useful platforms that I’ve published on ShaneBarker.com. They can help you plan, manage, automate, and track your social campaigns.
For more ways to increase your social media marketing ROI, check out the infographic below.
