Logo designs go a long way to capture the essence and purpose of a particular brand. Read on further if you would like to learn more about the best logo designs that will continue to create a favorable impression in 2020.
Minimalist Logo Design
This logo design has never faded in popularity ever since its inception about 50 years ago and will continue to be a preferred choice in 2020. Several modern brands, especially those in the tech and fashion industries, prefer a minimalist and clutter-free design for their logo.
People tend to equate minimalism to shrinking down the design to the bare minimum. This is not true. Minimalism is actually the subtle art of removing any unwanted noise so that a simple and clean image remains with its message clearly being reflected. There is no doubt that beauty is indeed in simplicity! Using a minimalist logo design leaves ample room for the imagination and provides a firm foundation to build the reputation of a brand.
There are several ways to accomplish a minimalist logo design. Making use of just a text-portraying brand as the complete design itself is one of the common ways to achieve minimalism in logo design. Amazon, eBay, and Google icons are well-known examples of this minimalist method. Apple is another organization that firmly believes in minimalism in logo design. This belief is reflected in their icon that uses just a small symbol without any text on it. The prime benefit of simple and minimalist logos design is that these logos look more visually attractive on Smartphone screens. As a simple design has a few pixel elements, the loading time is much quicker, as well. Simple logos are also easy to embed everywhere owing to the fact that they look just as appealing in large sizes as they do in small sizes. Furthermore, the brands that make use of minimalist logo designs are easier to remember and recognize.
Many famous brands, such as McDonalds and Starbucks, have transitioned from using intricate logos to a simpler one.
Shapeshifting Logo Design
This design trend has a major impact on every brand regardless of the brand's personality, the industry, and its size. Shapeshifting logo design involves creating several variations of your logo. This helps you to optimize the branding more efficiently, depending on where your logo gets displayed. This Shapeshifting design trend brings together four different but popular sub logo trends:
Responsive Logos
Responsive logos can adapt easily to different screen sizes such as laptops, smartphone tablet, etc. The trend is set more for practical necessity, like the popularity of mobile devices. It requires logos to be flexible and adaptable. Logos can change in size, complexity, or color, being contextually responsive to where they are displayed.
Generative Logos
These logos that perpetually change and are lively in nature. This change is often owing to the predetermined brand language or an algorithm designed to make the logo change.
Variable Logos
Building a strong connection and adaptability with various groups of your audiences across multiple platforms will continue to be the trend of branding in 2020. Contrary to the one design fits all, variable logo design focuses on customization and alteration using dynamic iconography and typography to personalizes the relationship between a brand and different group of customers, addressing the specific needs of different audiences.
Depending on the kind of marketing campaign, particular aspects of the logo design alter as well, like using a child-friendly logo for a marketing campaign targeted towards small kids.
Contextual Logos
The logos adapt according to the context in which they are used. For instance, a custom logo is used for a T-shirt, and monochromatic logo design is generally used on a business or contact card.
Generally, having a couple of variations in your logo design will cover all bases. Reputed firms who have garnered monumental success for using shapeshifting logos include Coca-Cola, Walt Disney, and Chanel.
Hand Made Logo Designs
Lately, several organizations have been inclined to use a vintage style logo design to give their respective brands a more distinguished appeal. One popular method to achieve this design is via hand-drawn or handwritten designs.
Customers tend to get a more authentic vibe from the brands that make use of hand-made logo designs. A hand made logo design amplifies a brand’s personality in the eyes of the customer. Moreover, since the designing work is done freehand, you have a considerable degree of flexibility and freedom to design the logo as you want. Hand Made Logos are also devoid of generic components commonly used in digital designs. These digital designs make use of templates that lack a genuine and authentic feel to it.
Esteemed brands known for using hand made logos include Cadbury, Kleenex, Pizza Hut, and Coca-Cola.
Hand Made Logo Designs design has created a lot of waves recently, and there is a strong likelihood that this trend will continue in 2020.
Geometric Shape Logos
Lately, many logo designers have mastered the art of injecting a more vibrant look to geometric shapes in logos. As a result, the logo gives off a warm vibe and invokes feelings of bliss and relaxation.
Just like colors, shapes can invoke emotions as well. This is ideal for logos that are supposed to be symbolic. For example, a triangle gives the feeling of stability; square means strength, a circle is an indication of protection and continuity, curvy edges are an expression of ease and tranquility, and so forth. Organizations would want their brand to be couple with such positive characteristics.
Using geometric shapes in logos helps you to attain a more modern feel with a smooth appearance. Moreover, geometric shapes perfectly capture the essence of the brand in a very elegant fashion. You also have the freedom to tweak the colors, line thickness, and layering and design the logo as per your certain requirements. The ideal blend of colors, line thickness, and layering exude a personal feel that customers regard positively.
Logos have to be put on screens and objects of all sizes. Hence, a geometric shape logo must be distinguishable even when placed on small-sized items. A geometric shape logo that is designed well ensures that even the logo's miniature version is visible and recognizable.
Bottom Line
A successful logo is the one that can accurately identify your brand. The aforementioned logo designs are just some of the popular designs that have gained traction lately. Owing to the massive success that these logo designs have attained, many have predicted that these designs will continue to make a strong statement in 2020 as well.
